Many affiliates these days will give a voucher code website a go. The problem is that a directory alone is not a lure to visitors and unless you have a website with good traffic then trying to flog affiliate products is not going to work very well.
So that gives us the basis of a voucher code website. You are trying to attract people to your website because they know that you are telling them about the latest discounts on offer. You are aiming to build a loyal following, who return often to see what codes you have on offer. And with luck, many of these will click the affiliate links and earn you a commission. And those that don’t might just click on Pay Per Click links and make your traffic stats look better for aiming at advertisers.
What do you do then? Well there are loads of big business takeaway voucher code websites that have had invested in them a lot of money. Try to compete against these and you will almost certainly lose. However, they are so big that they work on reputation alone and deal almost exclusively with affiliate merchants, even displaying links to sites when there are no vouchers, above seeking out the special vouchers.
Therefore, for the small site there is another way to work that can be a better business. And that is by concentrating on a niche market. Instead of covering every affiliate merchant about, concentrate on a smaller niche, for example, electronics, or go even smaller with just mobile phones.
Now you expand out from the obvious merchants. Do not just list merchants that have affiliate schemes as every voucher code website is doing this – after all that is where the money can be earned. Instead find other merchants, probably not necessarily the big names, more the middling names. Now see what you can do to track down their voucher codes. Sign up to their newsletters, or email them and tell them about your site.
As they do not run affiliate schemes there will be very few people, if any, displaying their vouchers. So when a customer searches the internet for vouchers, they will find your website first. Hopefully, they will then see it as a well themed and useful site and maybe decide to come back.
OK, for that one sale there is no affiliate link, however if they come back to your website then maybe they will then buy through a link. And these unusual voucher codes are the draw to keep coming back to your site, not another site.