How many times have you heard that by marketing your MLM business on the Internet you will be able to recruit thousands into your organization without calling a single lead?
Well the fact is that the reason the Gurus use this approach in selling their membership, course, system or book is that they know… without a doubt… that picking up the phone and calling a lead scares the holy snot out of most folks.
However, I am here to tell you that could be possible if you truly want to be successful in your Network Marketing business… you must learn to get over your fear of calling leads. After all… you really know deep influencer recruitment inside that anyone joining a business opportunity is going to want to get to know and trust the person they will be working with. And as the person they will be working with it is up to you to make contact… by phone… and make the personal connection, to build the rapport and trust that will seal the deal.
I know… I know… you understand it’s what you need to do but that doesn’t alleviate the fact that you are still scared to death of actually picking up the phone and doing it.
Well, you can rest easy now, because that is exactly what this article is about. How you can overcome your fear of calling leads… in fact… by this time next week you will actually be enjoying the process.
Here is your step by step approach to overcoming your phone fright.
Tip #1: Adjust your attitude
First of all most of us think that our goal is to call this lead and sell them on joining our opportunity. Your fears are well founded if you take this approach. Most of you won’t get very far into the phone conversation without a response of how did you get my number, I’m not interested, don’t call me again or just a slam dunk, hangup.
As I said… you need an attitude adjustment. First of all you must understand that you are not in the business of “selling anything”. “Huh”, you say, “of course I am, I’m selling a business opportunity in XYZ company or at least I am selling the XYZ amazing nutritional products.”
NO YOU’RE NOT! You are in the business of recruiting. You are looking for some good business minded partners to help you in your efforts to market the XYZ opportunity and to market XYZ’s amazing products.
So, with this attitude change… do you begin to see the difference in how it will feel to be able to interview your prospect as if he or she were applying for a job rather than you trying to sell them something? This puts you in the position of being the one to reject them rather than being rejected yourself. Just approaching your calls with this new attitude will give you more confidence. Whole different ballgame now, isn’t it?
Tip #2: Let them know you’re not selling anything.
With all the calls they may be getting they may already be weary of people calling and trying to sell them the latest, greatest product or opportunity. So start right out by letting them know you are not calling to sell them anything.
Hi, this is Dave, I’m calling because you requested information on a business opportunity… don’t worry, I’m not going to try to sell you anything, I just need to ask a few questions to make sure we get you the proper information.
Tip #3: Ask questions
If you have never read “How to Win Friends & Influence People”, by Dale Carnegie, it is a must read for anyone in the business of friendly persuasion. I won’t go into great detail about the book but will touch on the main focus. That is this; The thing that people want to talk about most is themselves. And the key to getting them to talk about themselves is this… ask questions… then shut up and listen.
I have a personal story that emphasizes this point. Shortly after I had re-read “How to Win Friends & Influence People” I was attending my oldest daughter’s wedding reception where there were many people I had never met. I decided to put the book’s methods to the test. The whole night I had conversations with people I had never met. I asked questions about them and even when they asked about me I gave them a short answer and then turned the conversation back to them, “but tell me more about your occupation, that sounds really interesting… etc.
The next week my daughter called and told me that everyone was talking about what a great conversationalist her father was. I had to chuckle because I probably hadn’t uttered any more than 5 sentences to any one person all night. I had just asked questions to draw them out and then shut up and listened.